Making friends is really important in any job, but especially in lending money for house projects. Growing your lending business isn’t just about having money; it’s about knowing the right people to work with. Here’s how making friends can help your business get bigger and better.
Making New Friends
- Find Important People Look for people who are important in real estate, like house builders, investors, real estate agents, and other lenders. Go to events, meetings, and local gatherings to meet these people. Talking with them can help you learn new things about the market and find new opportunities.
- Join Groups Join professional groups like the American Association of Private Lenders (AAPL) or local real estate groups. These groups often have events where you can meet people who are interested in the same things as you.
- Use Social Media Use sites like LinkedIn, Facebook, and Instagram to make friends. Join groups, talk in discussions, and share what you know. This helps you become known and attract new clients and partners.
Keeping Your Friends
- Stay in Touch Keep talking to the friends you’ve made. Send newsletters, make quick phone calls, or update your social media. Staying in touch helps people remember you when they need a lender.
- Be Helpful Being a good friend means sharing useful information, giving advice, and making introductions. Helping others makes your relationships stronger.
- Host Events Plan your own events, like virtual coffee chats or seminars. Hosting events shows you are a leader and helps you meet new people and strengthen old friendships.
Making More Friends
- Go to Events Regularly attend industry events. These events are great for meeting new clients and partners. Bring business cards and be ready to tell people about your business.
- Work with Influencers Find and work with well-known people in real estate and lending. You can write for their blogs, join their podcasts, or host webinars together. Influencers can help you reach more people.
- Use Online Platforms Use websites like BiggerPockets, Meetup, and Eventbrite to find and join events. These sites help you connect with people who are interested in real estate and lending.
The Benefits
Making friends in your industry can lead to better deals, more investors, and a strong reputation. It can also help you get insider information on market trends, helping you make better decisions.
Conclusion
Growing your lending business through making friends is not just a one-time thing. It takes time and effort, but it’s worth it. By investing in relationships, you can find new opportunities, attract more clients, and grow your business.
Remember, in lending, your friends are your biggest asset. So, go out there, make friends, and watch your business grow!
